Prominent ambassadors for "The city is me": The Chemnitz beach soccer team advertises with #Chemnitzwilldich
The successful Chemnitz Beach Soccer Team is now one of the ambassadors of the "I am the city" communication campaign. The jerseys for the Euro Winners Cup, equivalent to the Champions League, are now adorned with the campaign logo "The city is me" and the new hashtag #Chemnitzwilldich. This will attract international attention.
"For us, it's a matter of honour to make Chemnitz better known with the campaign," says Sascha Weirauch, the team's player coach. "We all have different connections to the city. Some of us were born here, others learnt to appreciate the city during their studies."
The boys have their first outing in their new jerseys today. As the reigning double winners, champions and cup winners, Chemnitz will play against the best teams in Europe for the crown in Catania/Sicily until Sunday. Their opponents in the preliminary round are the Spanish title holders CD Murcia Fútbol Playa, which is peppered with several Spanish runners-up, the hosts Catania Beach Soccer and BS Bohemians 1905 from Prague.