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25 Successes and Impacts

Chemnitz 2025 reached around 3.5 million people

Die Feier zur Eröffnung der Kulturhauptstadt auf der Brückenstraße. Um das Karl-Marx-Monument ist eine Bühne aufgebaut, davor hören tausenden Menschen dem Konzert zu.
Opening celebration on Brückenstraße. Picture: Johannes Richter

Chemnitz, the European Capital of Culture 2025, reached around 3.5 million people, thereby significantly exceeding its original target of two million visitors. In the brochure ‘25 Achievements and Impacts of Chemnitz 2025 – European Capital of Culture’, the city of Chemnitz summarises the key outcomes of its year as European Capital of Culture and documents these on the basis of event data, academic analyses and statistical surveys. The results demonstrate impacts on culture, tourism, urban development, participation, European cooperation and social cohesion.

The European Capital of Culture has brought about lasting change in Chemnitz: visible in our city, measurable in the available data, and evident in the way many people see themselves. The results show that our joint investments in culture, participation and international cooperation will have an impact well beyond the year 2025. The European Capital of Culture year marked the start of a long-term development that we will continue to shape together and firmly establish in Chemnitz and the region for the long term.

Sven Schulze
Mayor

The Capital of Culture attracted additional investment

Chemnitz’s designation as European Capital of Culture 2025 acted as a catalyst for additional public investment. Since the start of the application process in 2017, the organisers have mobilised a total budget of more than 115 million euros. This was based on the funding agreement following the award of the title in 2021. As the project developed, the budget was increased by more than 47 million euros. This was made possible by additional funding from the City of Chemnitz, the Free State of Saxony and the federal government, as well as specialist funding programmes from the European Union, the federal government and the Free State of Saxony, and the European Commission’s Melina Mercouri Prize, worth 1.5 million euros. Around 60 million euros of the total budget was channelled into the development of the intervention areas, the urban development project for Chemnitz 2025 – European Capital of Culture.

Success across the cultural landscape

The increase in visitor numbers was not limited to individual major events. Museums, theatres and exhibitions reached new target groups and were able to significantly expand their reach. A wide range of institutions benefited, from major museums to specialist exhibitions. Whilst low-threshold event formats attracted younger people in particular, exhibitions and curated programmes appealed more strongly to an older audience.

Participation as a strength of the Capital of Culture

Chemnitz 2025 was supported by broad participation from the city, the region and Europe. Collaboration with the local authorities in the region began as early as the application phase: The 27 twin towns involved in the bid phase grew into a regional network of 38 partner local authorities, which continues to exist even beyond the Capital of Culture year. Together, they formed a regional cultural landscape and played a part in implementing the programme. More than a third of all events took place outside Chemnitz.

A total of 731 organisations were involved in the programme, including 233 international partners. Around 10,000 people actively took part in projects and were supported by more than 1,300 volunteers. Since 2017, 248 micro-projects run by local organisations have also received funding. In addition, there were 119 EUJA! initiative projects. In the CREATE.U youth programme, 81 young people got involved as independent cultural organisers.

Record levels of tourism and economic growth

Interest in the city itself increased significantly. The number of participants on guided tours organised by the Tourist Information Office rose to 36,599 in 2025, reaching a new record high. By way of comparison, in 2019 – the year before the coronavirus pandemic – 11,710 people took part in guided tours.

The Capital of Culture year led to the highest level of tourism in the history of the city of Chemnitz. Compared with the previous year, visitor arrivals rose by 22 per cent and overnight stays by 24 per cent.

In addition to the official tourism statistics, the survey also takes into account smaller accommodation providers and private accommodation based on data from the city’s accommodation tax. This provides a significantly more comprehensive picture of the actual volume of tourism, with a total of around 370,000 overnight guests and approximately 743,000 overnight stays.

Analyses by the payment service provider Mastercard also highlight the economic impact of the Capital of Culture year. Tourist spending rose significantly, particularly among leisure tourists. At the same time, the data shows that for every overnight guest, there were around four day visitors. This benefited, amongst others, the hospitality sector, the retail sector and other tourist attractions.

Study by Chemnitz University of Technology demonstrates social impacts

The accompanying research carried out by Chemnitz University of Technology shows that the European Capital of Culture year had a social impact that extended beyond the cultural programme. Public opinion surveys conducted in 2024 and 2025 reveal a significantly more positive assessment of the European Capital of Culture and its events. There was a particularly sharp rise in agreement with the statement that it was a good thing for Chemnitz to have become the European Capital of Culture.

The city’s image has also changed. Ongoing visitor surveys conducted by Chemnitz University of Technology show that the image of Chemnitz and the Capital of Culture region improved steadily throughout the year in which the title was held, reaching its highest recorded level by the end of the year.

People in Chemnitz and the Capital of Culture region rate social cohesion in 2025 significantly more positively than they did the previous year. Life satisfaction has also risen. The decline in perceptions of political self-efficacy and social participation was less pronounced compared with Saxony as a whole.

The analyses also show that visitors to the Capital of Culture programme perceive social cohesion more strongly than people who did not attend any events.

Europe as a key component of the programme

The European dimension was a defining feature of the programme for Chemnitz 2025, European Capital of Culture. More than 100 projects addressed European themes: from democracy and post-industrial transformation to migration. Of the approximately 731 organisations involved, 233 were from abroad. An analysis of the Chemnitz Monitor by Chemnitz University of Technology also shows that people who attended events as part of Chemnitz 2025 identify more strongly with Europe than those who did not take part in the programme.

Chemnitz is gaining international attention

Chemnitz’s media presence increased significantly during its year as European Capital of Culture. Around 24,000 press mentions were recorded worldwide, including around 2,150 in-depth reports on Chemnitz 2025. Around 300 international journalists reported on the Capital of Culture year from the ground. The Chemnitz 2025 social media channels were viewed more than 90 million times.