Press event: We have the biggest Germany fan
Eight days to go until the World Cup in Brazil. Preparations for the major sporting event are in full swing. As part of the "I am the city" communication campaign, Chemnitz is also dressing up for the four-week spectacle.
At seven metres tall, we present what is probably the biggest Germany fan rooting for coach Joachim Löw's team. To the press event on:
Thursday, 05 June 2014, 4.30 pm
at the Karl-Marx-Kopf (Brückenstraße)
those responsible for the city of Chemnitz, the supporters of this sensational World Cup campaign and the managing directors of the Zebra advertising agency will be presenting the national team supporter in the jersey that greets football fans all over the world.
Keyword "The city is me"
The people of Chemnitz are at the centre of the communication concept. They describe their attitude to life, profess the good sides of their city and thus become ambassadors for a strong Chemnitz worth living in. The campaign advertises with the inviting motto "The city is me". This year, people in the city and surrounding area will be addressed first in order to jointly develop what is important for the city's identity and then, next year, to get Chemnitz talking outside the city. The online dialogue platform www.die-stadt-bin-ich.de is at the heart of the campaign. In addition to confessions, whether in words, pictures or videos, visitors can find contributions here and on the Facebook page www.facebook.com/diestadtbinich, for example via the "MACHER DER WOCHE" and the photoblog - 1000 Gesichter.
We look forward to seeing you there.
Katja Uhlemann
Head of Communications, Marketing and Policy Issues/
Press spokeswoman