Make some real waves
Gablenz outdoor pool with marketing message
In future, the Gablenz outdoor pool will not only invite you to cool off, but also to join in. In the swimmers' pool, the message is now
"Make some real waves. Whatever you want to do, do it in Chemnitz. WWW.CHEMNITZWILLDICH.DE"
can be read. It was affixed to the stainless steel base this week.
Last summer, an advertising message from the city and the Industrial Museum in the Chemnitz municipal swimming pool could be read on the floor of the water basin for the first time.
It has been there since 2015
"Immerse yourself in industrial history - experience industry in transition" and "Beyond the edge of the pool it goes on - discover your possibilities - in Chemnitz! #chemnitzwilldich"
The advertising campaign draws attention to the hashtag #chemnitzwilldich and the website behind it, www.chemnitz-will-dich.de, with a wink. From 21 May, when the Gablenz outdoor pool opens for the season, bathers can swim over the advertising messages.
The campaign was conceived and realised by the advertising agency zebra and the Chemnitz-based company Digital Color Service.