Commitment to the European Capital of Culture
City of Chemnitz changes logo with a view to 2025
The city of Chemnitz will gradually introduce a new logo that is a commitment to the European Capital of Culture 2025. The new word-image brand will replace the previous logo in the coming weeks and months. Chemnitz, City of Modernity" will become "Chemnitz, European Capital of Culture 2025".
The new word-image brand is an "evolution" of the previous one. The city is thus retaining its previous corporate design and referring to the all-important year 2025. The striking C of the brand remains and is an additional bridge to "C the unseen", the motto of the European Capital of Culture 2025.
The other components and rules of the city's existing corporate design remain unchanged. The same rules apply to the use of the new word/image mark as for the previous logo. The new logo also means that existing material does not have to be discarded. The new logo will be introduced step by step for new orders and reprints.