Chemnitz city pool advertises industrial museum and city marketing campaign "The city is me"
Anyone doing their laps in the 50-metre hall in Chemnitz's municipal swimming pool will be surprised when they look into the water. From now on, advertising messages there will draw attention to the Saxon Industrial Museum Chemnitz and the city marketing campaign "The city is me".
"Immerse yourself in industrial history" invites you to the new permanent exhibition at the Industrial Museum. Since the reopening of the permanent exhibition in June 2015, the museum has been advertising with the motto "Experience industry in transition".
The city marketing campaign "The city is me" also aims to win over swimmers: "Behind the edge of the pool it goes on - Discover your possibilities - in Chemnitz! #chemnitzwilldich" is written in the centre of the pool. The advertising campaign draws attention with a wink to the hashtag #chemnitzwilldich and the website www.chemnitz-will-dich behind it. From 10 August, when the municipal pool officially reopens, bathers will be able to swim over the advertising messages.
The campaign was conceived and implemented by the advertising agency zebra and the Chemnitz-based company Digital Colour Service.